Partnership

 

Aluminium Design and Technology Challenge winners announced

The Aluminium Design and Technology (D&T) Challenge, targeted at 11-14 year old pupils, took place at Birmingham’s science museum recently. There were four winners in all, with one individual chosen from each of three subject categories plus one overall winner. The subject categories included Transport, Building and Packaging Recycling. The four category winners were awarded […]

EFES RUS LAUNCH LIMITED EDITION HD CAN FROM REXAM

Rexam has partnered with Efes Rus to develop a limited edition can to celebrate its 2014 partnership with Euroleague basketball. The eye-catching 500ml can design uses eight colour HD printing to achieve a high quality photographic finish. The design brings to life the sponsorship and reflects the brand truths energy, positivity and modernity. Efes Rus […]

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Rexam invests in joint R&D venture

Rexam PLC has announced it has taken an equity stake in Magnaparva Packaging (MP Packaging) to help develop new technologies for its beverage can making process. MP Packaging is part of Magna Parva, a UK based advanced engineering and research and development company. Recognised by the UK Government for sustainable innovation in packaging, Magna Parva […]

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2B “Healthy Bubbles” in Rexam 12 oz. cans

Consumers now have a great new option for a healthy, low calorie carbonated drink. 2B Sparkling, the first beverage to use Purefruit Natural Sweetener, has launched in Rexam 12oz. cans. Purefruit originates from the monk fruit. For centuries, Buddhist monks have cultivated the small fruit and treasured it for its sweetness, which comes from unique, […]

CMI wins Gold in Media Contest

Can Manufacturers Institute (CMI) won top honours for its sustainability microsite and direct marketing piece from the Association TRENDS’ 2013 All-Media Contest. In partnership with Fixation Marketing, CMI launched the B2B sustainability microsite, Cans: The Sustainable and Smart Solution. The site aims to promote metal cans as the best packaging choice for food and drinks. […]

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Kerbside first for Alupro

Two more UK local authorities are to launch Alupro’s “Leave Your Cap On” recycling communications campaign, which encourages recyclers to screw the aluminium caps back onto glass bottles before recycling. The new campaigns have seen ‘Leave your cap on’ stickers applied to over 870 glass banks across Leeds and 191 in North Lincolnshire. In addition […]

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In-house can production for Bonduelle

Crown Food Europe has partnered with the Bonduelle Group, a producer of prepared vegetables, to install a new metal packaging production line inside the company’s Novotitarovskaia plant in Krasnodar Krai, southern Russia. Russian consumption has been growing significantly over the last five years, driven in no small part by international companies like Bonduelle. The brand […]

Dagger Falls goes pink with cans for cancer awareness

Idaho-based Sockeye Brewing has partnered with Crown Beverage Packaging North America to launch its flagship Dagger Falls IPA brand in limited-edition pink cans. The concept is to promote Breast Cancer Awareness Month, which takes place every October. Discussions of the project began in May of this year, with Crown laying the groundwork over the summer […]

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Carlsberg becomes first brewer to join Alupro

Carlsberg UK is the first brewer to join the Aluminium Packaging Recycling Organisation (Alupro) and will also fund its Every Can Counts recycling programme. The decision marks the beer giant’s commitment to increase the recovery and recycling of its aluminium cans used across its portfolio of beer and cider brands, which alongside Carlsberg and Carlsberg […]

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Rexam gets Big Wood deal

Controversial drinks maker Big Wood Brewery has launched four premium craft beers in Rexam cans. The brewer has launched four of its award-winning craft beers in cans. Jack Savage, Morning Wood, Bark Bite and Bad Axe are available now in Rexam 16oz cans. Jack Savage American Pale Ale is made from all American hops, while […]

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Wolverine unleashed on Hunger Breaks

Canned bean meals Hunger Breaks has unleashed super hero Wolverine on tins of its food. The three-piece food can maker has also teamed up with Twentieth Century Fox for an on-can promotion, which offers the chance to win a samurai experience in Tokyo. The Hunger Breaks Wolverine promotion features on over 700,000 cans and Hot […]

Europe’s first aluminium caps and closures recycling drive

A new drive to increase the awareness of recycling of caps and closures amongst UK residents has been launched. Called “You Can leave your cap on” the drive is a partnership between Aluminium Packaging Recycling Organisation (Alupro), British Glass and the European Aluminium Foil Association (EAFA). The initiative is part of a trial campaign with […]

Natural appetite controlling drink debuts in can

A health drink launched to tackle the growing problem of obesity in the United States has signed a deal to be distributed in cans through a chain of health food stores. The new drink, called full core, will be available in Rexam’s 12oz sleek cans at approximately 4,550 GNC outlets throughout the United States and […]

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