Partnership

 

Dagger Falls goes pink with cans for cancer awareness

Idaho-based Sockeye Brewing has partnered with Crown Beverage Packaging North America to launch its flagship Dagger Falls IPA brand in limited-edition pink cans. The concept is to promote Breast Cancer Awareness Month, which takes place every October. Discussions of the project began in May of this year, with Crown laying the groundwork over the summer […]

,

Carlsberg becomes first brewer to join Alupro

Carlsberg UK is the first brewer to join the Aluminium Packaging Recycling Organisation (Alupro) and will also fund its Every Can Counts recycling programme. The decision marks the beer giant’s commitment to increase the recovery and recycling of its aluminium cans used across its portfolio of beer and cider brands, which alongside Carlsberg and Carlsberg […]

, ,

Rexam gets Big Wood deal

Controversial drinks maker Big Wood Brewery has launched four premium craft beers in Rexam cans. The brewer has launched four of its award-winning craft beers in cans. Jack Savage, Morning Wood, Bark Bite and Bad Axe are available now in Rexam 16oz cans. Jack Savage American Pale Ale is made from all American hops, while […]

, ,

Wolverine unleashed on Hunger Breaks

Canned bean meals Hunger Breaks has unleashed super hero Wolverine on tins of its food. The three-piece food can maker has also teamed up with Twentieth Century Fox for an on-can promotion, which offers the chance to win a samurai experience in Tokyo. The Hunger Breaks Wolverine promotion features on over 700,000 cans and Hot […]

Europe’s first aluminium caps and closures recycling drive

A new drive to increase the awareness of recycling of caps and closures amongst UK residents has been launched. Called “You Can leave your cap on” the drive is a partnership between Aluminium Packaging Recycling Organisation (Alupro), British Glass and the European Aluminium Foil Association (EAFA). The initiative is part of a trial campaign with […]

Natural appetite controlling drink debuts in can

A health drink launched to tackle the growing problem of obesity in the United States has signed a deal to be distributed in cans through a chain of health food stores. The new drink, called full core, will be available in Rexam’s 12oz sleek cans at approximately 4,550 GNC outlets throughout the United States and […]

,

Shaq signs soda deal

Former basketball star Shaquille O’Neal has revealed plans to launch his own line of soft drinks. The former Los Angles Laker and Miami Heat star took to his twitter account to announce the partnership with the AriZona Beverage Company. Available in 25oz cans the drinks are due in stores in the US from June. The […]

,

Harley Davidson and Coors mark joint 110th birthday

Special cans of Miller High Life are being created which will feature the logo of iconic motorcycle brand Harley Davidson. Bizarrely, both brands were invented on the same street in Milwaukee, USA 110 years ago. Bill Davidson vice-president of the Harley-Davidson Museum and great-grandson of Harley-Davidson co-founder William Davidson officially kicked-off what is planned to […]

, ,

Perrier goes pop art

Perrier is launching a limited edition Andy Warhol can to mark its 150th anniversary. The pop art styled range will be available in stores from late May. Four different designs, featuring the artist’s distinctive use of paint, colour and style, are being rolled out across the Perrier range, including the 33cl cans. Giacomo Giacani, senior […]

New energy drink

Fuga a brand new energy drink has been launched in Rexam 12oz sleek cans. Fuga is made from the natural energy resource Yerba Mate which the maker claims offers the strength of coffee, the health benefits of tea and the euphoria of chocolate. “Fuga is a Latin and Spanish term meaning to ‘take flight’ which […]

, ,

Hees to take the reins at Heinz

Bernardo Hees will become chief executive of Heinz once the iconic canned food business is bought by an investment consortium. The consortium, made up of Berkshire Hathaway and 3G Capital, confirmed the appointment last night (11 April). Hees, who is 43 years old, will join from his current role as chief executive of Burger King […]

CanTech International