Blake Lively debuts line of gourmet sparking canned cocktails
Blake Lively, founder of Betty Booze by Betty Buzz. Image: Guy Aroch
The makers of Betty Buzz, the sparkling beverage brand in the US, have announced the launch of Betty Booze, a new line of gourmet low-alcohol, sparkling cocktails.
Founder and actress, Blake Lively, commented: “These are the recipes I’ve been making for loved ones for years. But I have four kids now. And I’m tired. So here they are in a can. Enjoy. Responsibly…ish.”
The launch of Betty Booze is part of the company’s larger expansion strategy to win new audiences and occasions by challenging conventions of taste in sparkling beverage – and beyond.
“When it comes to quality, we’re absolutely uncompromising. Whether it’s Buzz or Booze, everything we make is real and delicious,” said Andrew T Chrisomalis, co-founder and chairman of Betty B Holdings. “The early success of Betty Buzz proved people expect more from what they drink. And we’re going to be the beverage company to serve it to them.”
Betty Booze launches with three sparkling cocktails made from the freshest fruits, spices, herbs, and premium spirits, with no artificial flavours, colours or sweeteners:
- Sparkling Tequila with Lime Shiso: Effervescent Tequila paired with notes of lime and shiso.
- Sparkling Tequila with Oak Smoked Lemonade: Sparkling Tequila lemonade infused with warm oak, a squeeze of orange and a dash of butter extract.
- Sparkling Bourbon with Apple Ginger Sour Cherry: Sparkling Bourbon paired with the crisp flavours of apple, a kick of ginger and a dash of sour cherry.
Betty Booze is available in four-packs of 12oz recyclable cans (4.5% ABV, 355ml), $14.99 SRP.
