Can & end making
Norwegian beverage company Mack has chosen Rexam Beverage Can Europe to create a unique polar bear cut-out tab for its newly designed Arctic Beer series. Rexam worked closely with Mack to create a new can design that has a strong appeal to young urban males aged between 18-35, in particular positioning the series as a beer for the tough and adventurous.
Crown Holdings reported strong third quarter results with global beverage can unit volumes rising by three per cent. For the three months to the end of September net sales were up 9.9% at US$2,423 million, mainly driven by the pass through of raw material costs.
I have been impressed with the level of discussion on the CanTech International LinkedIn group. After creating the group around a year ago membership levels have slowly increased and are now approaching the 400 mark. A number of industry professionals have asked technical questions in the discussion section and have quickly been met with responses […]
US Brewer Bomb Beer Company has launched Bomb Lager in 12oz cans from Rexam. Bomb Lager is a traditional Bavarian Helles made from imported barley malt, noble hops and lager yeast. Each batch undergoes a long, cold fermentation process to produce a delicate and smooth flavour profile with a beautiful head that provides delicate yet firm lacing on the glass.
Novelis, the world’s leading producer of aluminium rolled products, has announced the opening of a new office in the Shanghai World Financial Center to expand the company’s presence in Asia. The company has appointed James Liu (pictured) as managing director, Novelis China, and director, sales and marketing, Automotive Asia.
European Metal Packaging (Empac), the association which brings together European producers of rigid metal packaging and their supply chain partners, has announced the addition of two new associate members. KBA-MetalPrint and Sidermec/Indumet will both support Empac in its mission to defend and promote the rigid metal packaging industry in Europe by conveying its many unique advantages.
Ball Packaging Europe has developed a unique promotional campaign for the Edeka Hessenring grocery chain. The company’s augmented-reality technology allows teenage smart phone users to grab the images of cans and activate an animated character for use in images of friends.
Limited edition cans of Diet Coke have hit the shelves in America. The latest evolution in Diet Coke’s iconic ‘Stay Extraordinary’ campaign features a modern new look for fall on the Diet Coke aluminium can and a series of new adverts on television and out-of-home.
Landor Associates has teamed up with brewer Molson Coors to unveil a new look for the Caffrey’s Irish Ale brand. Caffrey’s, the smooth drinking non-traditional ale, has been redesigned to re-engage a lost generation of ale drinkers, encouraging them to once again include the brand in their drinking repertoire.