marketing

 

MetalMatters launches three new partnerships

The Secretary of State for Environment, Food & Rural Affairs, Owen Paterson, has offered his support to the MetalMatters recycling communications programme. MetalMatters recently launched partnerships with the London Borough of Lewisham, Shropshire Council and Glasgow City Council, targeting 360,000 homes. The industry-funded campaign works with local authorities to help improve capture rates for metals […]

Amcor Flexibles awarded two Alufoil Trophies

Amcor Flexibles has been awarded two Alufoil Trophies at an event organised by the European Aluminium Foil Association (EAFA). In the Consumer Convenience category, Amcor Emend tri-pack formpack with peelable lidding was awarded an Alufoil trophy for its improved open-ability and product protection. The product consists of a peelable lid blister pack, combining a lidding […]

EFES RUS LAUNCH LIMITED EDITION HD CAN FROM REXAM

Rexam has partnered with Efes Rus to develop a limited edition can to celebrate its 2014 partnership with Euroleague basketball. The eye-catching 500ml can design uses eight colour HD printing to achieve a high quality photographic finish. The design brings to life the sponsorship and reflects the brand truths energy, positivity and modernity. Efes Rus […]

,

Heinz unveils new packaging design

Heinz is introducing a brand new pack design across its entire pasta portfolio in a bid to drive new consumers to the category. The new design uses colourful illustrations to remind consumers about the inherent benefits of Heinz Spaghetti and Heinz Spaghetti Hoops. Featuring a plump juicy tomato, the label brings to life how a […]

Applied Vision increases Latin American support

Two new offices established to directly serve Mexico and Central/South America. Applied Vision Corporation has opened two satellite offices to support its increasing customer base in Mexico City and Central/South America in São Paulo, Brazil. Primary contacts Juan Hernandez (Mexico), and Javier Hernandez (Central/ South America) come to Applied Vision with years of industry experience. “Our […]

CMI wins Gold in Media Contest

Can Manufacturers Institute (CMI) won top honours for its sustainability microsite and direct marketing piece from the Association TRENDS’ 2013 All-Media Contest. In partnership with Fixation Marketing, CMI launched the B2B sustainability microsite, Cans: The Sustainable and Smart Solution. The site aims to promote metal cans as the best packaging choice for food and drinks. […]

,

SKOL to use aluminium Impact Bottle by Ball

SKOL, the African beer brand, has introduced Impact Bottles made by Ball Packaging Europe to market its SKOL PLATINUM beer in Rwanda. The Impact extruded bottle will be launched into the growing African market, which is reportedly set to double in size over the next 10 years. With its entire surface printed in eight different […]

,

Milkshake in a can

Alcon Group has partnered with Rexam to launch MIO, a unique and refreshing lemonade flavoured milkshake. Recognising a gap in the market amongst teenagers and young adults for a carbonated milk based drink, Rexam and Alcon have worked together to produce an innovative can design to launch the first beverage of this type in Russia. […]

,

Easylid closure rolled out across Europe

European paint manufacturers seeking the latest in convenience packaging now have access to the Easylid closure from Crown Aerosols and Speciality Packaging Europe, a business unit of Crown Holdings. Designed to make the opening and reclosing of paint cans significantly easier, the technology made its market debut in Finland and is now available for adoption […]

Ball’s designs recognised at Golden Image Awards

During the 2013 Golden Image Awards Competition – held last month in Orlando, Flordia – The Specialty Graphic Imaging Association recognised Ball Corporation for its industry-leading specialty container designs. Ball swept the digitally printed container category with four winning entries: – Gold – Maryland Decorated Tin – Silver – Outer Banks Popcorn Tin – Bronze – Fisher’s Popcorn New […]

,

November 2013

This month’s issue looks at the increasingly successful aerosol can, with a series of articles detailing its origins, latest developments, and a look at what lies ahead for this interesting category. Elsewhere, we explore the marketing possibilities that a can has to offer, many of which are only just being realised for the first time. […]

Cans with embossed touch design

The Bavaria brewery from the Netherlands is to launch 8.6 Black, a dark version of its classic Bavaria 8.6 beer on the African market. The 50 cl cans, designed with an embossed touch process, are made by Ball Packaging. 8.6 Black is the latest addition to the 8.6 range from tradition-steeped Dutch brewers Bavaria. The […]

Dagger Falls goes pink with cans for cancer awareness

Idaho-based Sockeye Brewing has partnered with Crown Beverage Packaging North America to launch its flagship Dagger Falls IPA brand in limited-edition pink cans. The concept is to promote Breast Cancer Awareness Month, which takes place every October. Discussions of the project began in May of this year, with Crown laying the groundwork over the summer […]

,

South Africa converts to aluminium cans

Between 100-200 million South African Rand (£6.1m-£12.2m) a year will flow into the scrap metals and recycling industry as a result of the conversion from tin-plated steel cans to aluminium cans, providing an additional 2,000-3,000 people a source of income from collecting and selling used cans, estimates South Africa’s sole beverage can manufacturer Nampak Bevcan. […]

, ,

Do NOT follow this link or you will be banned from the site!