marketing

 

Creativity is paramount

Keeping packaging fresh and exciting is key to keeping your customers’ brands at the front of consumers minds. I’ve noted this time and again I’m sure, but today I’m at the Packaging Innovations show in Islington, London, and a good look around will tell you that you must be coming up with new ideas all […]

Germânia 55 launches in lightest aluminium bottle

Rexam has secured another share of the recently established Brazilian aluminium bottle market with Germânia 55 beer in Fusion bottles. It is the first beverage of this type to be launched in the Fusion bottle, considered to be the lightest bottle in the South American market. “After the success of Germânia 55 in 24oz cans, […]

Silver for Rexam at ABRE Awards

Rexam was awarded the silver trophy for the Alcoholic Beverage Packaging category at the 2014 ABRE Brazilian Packaging Awards. The beverage can maker beat competition with the FUSION aluminium bottle for Smirnoff Ice. The bottle, which holds 11oz, is unique in the Ready to Drink (RTD) category in the country; it is the lightest bottle […]

Rexam to open graphics and design studio

This month, Rexam will open a new state-of-the-art graphics and design studio, designed to provide a unique offering for customers with on the spot design expertise, platemaking and proofing. The studio is based in Luton, UK, and will act as a one-stop-shop, showcasing Rexam’s graphic and design capabilities for customers. There features a dedicated suite […]

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Ghost Ship is UK’s ‘best independent canned beer’

Adnams Ghost Ship by Adnams was awarded the title ‘best independent beer in a can’ at the Indie Beer Can Festival this month. It is a citrusy Pale Ale brewed using Citra hops. The judging team praised its luscious notes of tropical fruit, beautifully balanced malts, and sparkling amber appearance. Emma Hibbert, marketing director at […]

Consumers swayed by packaging

Innovation in packaging has a big impact on consumer purchasing decisions according to new research undertaken by Pelican Communications. The report uncovered that the purchasing decisions of almost four in 10 (38.5%) consumers are effected by innovations such as re-sealability, extended shelf-life, ease of opening and interactive features such as QR codes. Almost a quarter […]

Rexam to produce Spiderman cans

Rexam has been selected by Alcon Group to produce Spiderman-themed cans for MIO milkshakes. The move comes as part of an agreement between Marvel and MIO for the launch of a range of new milkshake flavours. Orange and passion fruit flavour MIO milkshakes will be available in the Spiderman cans. Speaking about the ongoing relationship […]

Heineken sells Empaque to Crown

Heineken’s Mexican packaging business has been sold to Crown Holdings in a $1.23bn deal. The sale of Empaque will generate a one-off gain of $300m according to the brewer. Empaque made $660m in revenues in 2013 and will continue to supply Cuauhtémoc Moctezuma, Heineken’s subsidiary company in Mexico. In a statement, Heineken said that the […]

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UK drinks can market hits 4.8bn

The Can Makers, the industry trade body representing the UK manufacturers of drinks cans, have revealed that a record 4.835 billion can deliveries were made in the first half of this year. This is an increase of 7.1% across the UK drinks can markets. Beer and cider can deliveries showed 8.2% growth, with deliveries reaching […]

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Smaller is better for Crown

Consumer preference for smaller, travel-sized packaging continues to grow in the United States. To help cosmetic and personal care brands capitalise on this opportunity, Crown Aerosol Packaging North America, offers a complete range of slim 45mm diameter aerosol containers, featuring a lean, easy-to-grip ergonomic profile with a range of decorative finishes and textures to create […]

Weidenhammer composite cans with Peel-off Top

Weidenhammer Packaging Group, suppliers of composite cans, has released a new generation of impermeable containers, which can be used to pack perishable products and oxygen-sensitive bulk goods. The new Peel-off Top composite can has a special metal closure similar to ones used on standard tin cans, which makes the can extremely gastight. Attached directly to […]

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New-look AEROBAL website

The International Organisation of Aluminium Aerosol Container Manufacturers, AEROBAL, has launched a new-look website which centres on the aesthetics and premium nature of aluminium. “This is because it is the numerous beneficial properties of aluminium that provide that decisive competitive edge over comparative packaging materials,” explains Gregor Spengler, secretary general of AEROBAL. “And it is […]

Rexam offers premium edition cans

Rexam is now offering Super Premium Editions and, for the first time, Positive Editions to its customers from all Rexam locations. Rexam’s patent pending Editions technology allows for up to 24 different designs to be printed simultaneously on a single pallet. Super Premium Editions offers the next step in can design, printing high definition detailed […]

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