Limited edition cans of Diet Coke have hit the shelves in America. The latest evolution in Diet Coke’s iconic ‘Stay Extraordinary’ campaign features a modern new look for fall on the Diet Coke aluminium can and a series of new adverts on television and out-of-home.
Landor Associates has teamed up with brewer Molson Coors to unveil a new look for the Caffrey’s Irish Ale brand. Caffrey’s, the smooth drinking non-traditional ale, has been redesigned to re-engage a lost generation of ale drinkers, encouraging them to once again include the brand in their drinking repertoire.
French filler Cacolac has signed a contract with Australian company Barokes licensing them to fill wine in a can using Vinsafe technology. The Vinsafe process is the only wine-in-a-can packaging system, combining long shelf life with high product quality and managed by global patents.
Can Makers, the body representing the UK manufacturers of beer and carbonated soft drinks cans, has revealed that carbonated soft drink can shipments were up 8%, with 186 million more units shipped in the first half of 2011 compared with 2010.
British Member of Parliament Mark Lancaster recently visited Rexam Beverage Can’s Milton Keynes plant to gain an insight into can making first hand. The plant visit allowed Mr Lancaster, who is the MP for Milton Keynes North, the opportunity to gain a better understanding of both the workings of the plant itself and Rexam as a company.
UK soup company Baxters has launched a new range of ‘Stay Full’ soups in cans. The can labels have been designed by design agency Springetts and feature a white background with images of key ingredients, which the company says helps reinforce the contents of each recipe.
US brewer Anheuser-Busch has revealed a new design which will be seen on cans of Budweiser. The new look can will roll out of US breweries and into the hands of American beer drinkers this summer, before debuting in markets around the world later this year.
Rexam is considering options for capital expenditure opportunities in both Finland and Russia following the release of the company’s half-year results. The company reported a 19% increase in underlying pre-tax profits to £236m for the first half of 2011.