design
Plastic “can” aims to topple metal packaging
British-based RPC Containers Corby has launched what it calls a “modern plastic alternative” to the can. Its 380ml Apollo claims to have the look of a can combined with this “easy handling and safety benefits” of plastics, it can also be re-closed. The company says the Apollo is suitable for a variety of food processes […]
Re-sealable can closure revealed
Xolution GmbH has launched a re-sealable closure system designed to be compatible with most cans. The new XO was unveiled during ProPack Asia, in Bangkok, Thailand, earlier this month. The XO promises to be a new solution for beverage cans allowing customers to reseal it again and again. Unlike traditional beverage cans, which can only […]
New twist off aluminium bottle for Bud
Bud Light Platinum is soon to be available in a new 11.5oz realisable aluminium bottle across the United States. The Bud Light Platinum aluminium bottle, featuring a twist-off cap for a tool-less opening, is also more than 50% stronger than a standard aluminium can and, according to the brewer, also helps the beer get colder […]
The can ‘reinVented’
Budweiser is to pilot a new vented can in one American state over the summer. Anheuser-Busch Global and North American Innovation Groups have been developing the Bud Light Vented Can for more than two years. The can aims to create a better drinking experience through the self-contained vent mechanism. Louisville in Kentucky will pilot the […]
Shaping the future
Budweiser announced this week that Belvac’s innovative shaping machinery produced its new Bow-tie can, arguably the most innovative introduction to the market for 30 years.
First time in a can for Valensina’s lemonade
A premium lemonade has made its first foray into cans with the help of Ball Packaging Europe. Valensina Saft-Limonade No1 is being launched in 33cl sleek cans and will be the first Valensina product in a can. The premium drink in the citrus fruit flavours of orange and lemon is currently available in retail stores […]
IMDA preview
Countless hours are spent attempting to generate the right design to deliver motivating and informational images to the consumer.
Landshark catches Zac Brown Band
Landshark Lager will feature Grammy award winners the Zac Brown Band on three special cans of its beer. Three limited-edition 16oz Landshark Lager cans will also give fans of the band an all-access pass to them this summer. The brewer, part of Anheuser Busch, released the first design (pictured) in May in the US, the […]
First thermochromic can ends revealed
Can maker Rexam has launched what it claims are the first thermochromic printed ends. Available to brands in 12 different colours and on 200 and 202 ends, thermochromic ink changes colour indicating the can is perfectly chilled and ready to be drunk. The technology has been used on the actual can bodies before, most recently […]
MiXery launches under the tab promotion
German drinks maker Karlsberg Brauerei has marked the beginning of the warm season with the launch of its MiXery summer promotion. With the slogan “Locate the taste – experience your taste” as its banner, the campaign encourages fans of the brewery’s branded beverages to collect “x-credits” which can then be spent by bidding for different […]
Crown targets olive oil market
Crown targets olive oil market as new research shows demand for the product is thriving worldwide. As consumers on the continent are opting for olive oil more and more over alternative cooking oils, many brands have turned to packaging as a way of appealing to health-conscious individuals while differentiating their products from the competition. Last […]
New look for DWI cans
Ardagh claims to have revolutionised the drawn walled and ironed (DWI) can making process. Its new 400g can, produced for Bonduelle, uses 15% less material due to a 43% reduction in wall thickness. Ardagh estimates if one billion cans were to convert to the new design, the material saving would be equivalent to the weight […]
Updated: Budweiser to launch bow-tie can
Brewer Anheuser-Busch is to launch a bow-tie version of its beer can next month, according to reports in the United States. The design builds on a rebranding of the can from 2011, Budweiser’s 12th can design since the brewer began offering the beer in cans in 1936, which prominently featured the company’s bow-tie. The brewer […]
‘Xenophobic’ Irn Bru ad investigated
An advert for canned drink Irn Bru featuring a Scottish man annoyed that his daughter is dating an Englishman has been reported to advertising authorities. The ad, by Scottish-based drinks firm AG Barr, features the Scottish dad becoming increasingly annoyed at the ‘Englishness’ of the young man and only sipping from a can of Irn […]