Can design

 

New tabs create tough image

Norwegian beverage company Mack has chosen Rexam Beverage Can Europe to create a unique polar bear cut-out tab for its newly designed Arctic Beer series. Rexam worked closely with Mack to create a new can design that has a strong appeal to young urban males aged between 18-35, in particular positioning the series as a beer for the tough and adventurous.

Mall + Herlan nominated for award

Mall + Herlan’s steel monoblock can has been nominated for a German packaging award. The one-piece steel aerosol can design has been nominated by the German Packaging Institute for one of the awards to be presented at the Brau Beviale show in Nürnberg.

October 2011

Articles in this issue include a look at the area of general cans, an article about seaming techniques and a look at what the future holds for cans, plus regulars including Candid and Knight’s Knowledge.

Bomb lager launched in cans

US Brewer Bomb Beer Company has launched Bomb Lager in 12oz cans from Rexam. Bomb Lager is a traditional Bavarian Helles made from imported barley malt, noble hops and lager yeast. Each batch undergoes a long, cold fermentation process to produce a delicate and smooth flavour profile with a beautiful head that provides delicate yet firm lacing on the glass.

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Budweiser cans get new look

US brewer Anheuser-Busch has revealed a new design which will be seen on cans of Budweiser. The new look can will roll out of US breweries and into the hands of American beer drinkers this summer, before debuting in markets around the world later this year.

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CanTech International