marketing

 

Feilong selects Rexam cans

Feilong has selected Rexam to produce a can for its new traditionally-inspired rice beer. The can uses various ink combinations to incorporate Feilong’s Chinese cultural influence; two shades of white re-create a traditional Chinese silk pattern, and the Feilong symbol – meaning flying dragon – is brought to life with an array of colours. Jonnie […]

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Record year for can sales

Canadean, the market research company responsible for compiling Beverage Can filling figures for BCME, has confirmed that 2014 was a record year for can sales, with an impressive 63 billion cans filled across Europe. Highlights of the research includes: – Carbonated Soft Drink (CSD) fillings increased by 5% – Beer fillings increased by 2%, which […]

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Southbound Brewing Company chooses evercan

The Southbound Brewing Company in Georgia, US, has selected cans made from Novelis’ evercan high-recycled content aluminium can sheet. “We founded Southbound to bring the innovation and excitement of the American craft beer revolution to Savannah and the Southeast,” says Carly Wiggins, director, marketing and sales, Southbound Brewing Company and Membership Chair of the Georgia […]

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Crown cans for Hops For Heroes’

For the second year, Crown will help to make Memorial Day memorable in support of US military armed services, veterans, and their families. The Company will be a national sponsor of Hops for Heroes’ 2015 Homefront IPA program and will donate cans, graphics work for can printing, and freight for shipping, so that the 10 […]

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It’s the rates that matter

Metal is infinitely recyclable. That’s not under dispute, it’s a fact. But how many times have you heard this phrase bandied about, be it in marketing literature for a promotional campaign or elsewhere? It seems that, too often, we hear of the recyclability of metal in our industry as opposed to what really matters – […]

Felinfoel selects Rexam cans

Felinfoel, Wales’ oldest brewer, will launch its award-winning Double Dragon Craft Ale in Rexam 440ml cans. Rogier Keukens, UK sales manager at Rexam, says, “At Rexam, growing with our customers is key, no matter how big or small they may be. The craft beer segment has seen huge growth recently and imports in Western Europe […]

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Mahou Spanish beer in Rexam cans

Rexam has partnered with Spanish beer brand Mahou to create promotional cans in support of its sponsorship of Spanish football club, Real Madrid. The cans use Rexam’s Editions technology (patent pending) that allows for eight different designs on the same pallet. In this case the cans feature t-shirt designs of some players from the Spanish […]

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New appointments at Ball Packaging Europe

Ball Packaging Europe has appointed Dennis Schuilenburg as its new marketing director and Joerg Deppmeyer as general manager. Both have previously worked in the fast-moving consumer goods world (FMCG). Dennis Schuilenburg joins Ball from Samsung Electronics Benelux, where he served as the director of marketing. He has also previously held leading positions for consumer brand […]

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CTI launches Sunlight Inks range

Chromatic Technologies is launching a range of Sunlight Inks for decoration applications in the can manufacturing industry. CTI claims that Sunlight Inks are the first photochromic inks that provide fast kinetics which turn on rapidly when sunlight hits it, repeatability which enables the ink to turn ‘on and off,’ a broad color spectrum offering, and […]

Crown to showcase confectionery packaging at ProSweets

Crown Aerosols and Specialty Packaging Europe has announced that it will be showcasing its premium and sustainable packaging solutions for confectioners at ProSweets, a tradeshow for the confectionery industry, February 1-4, 2015, Cologne, Germany. In addition, the company will feature an array of packaging designs and finishes for European confectionery brands. Crown will be on […]

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Crown wins gold at Starpack awards

Crown Aerosols and Speciality Packaging Europe is celebrating a number of successes in the Institute of Materials, Minerals and Mining (IOM3) Starpack Awards 2014. At the awards ceremony, which took place in London, UK, the team was honored with gold, silver and bronze across multiple categories for its work with some of Europe’s beverage and […]

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Lindal invests $3.5+ million in Mexican facility

Lindal Group, a leading aerosol packaging solutions provider, has positioned itself for future market growth in Mexico. The first initiative involves Lindal de Mexico, now solely owned by the Lindal Group, after the company bought out the 49 per cent held by the previous ownership. The company has also invested more than $3.5 million to […]

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